Silky. Smooth. Soft. Quilted Northern Ultra Plush toilet paper is designed with 3 silky layers of comfort to give you the clean feeling you expect and the luxurious feel you desire. The Quilted Northern brand has devoted the last hundred years to rethinking, innovating and designing the best toilet paper. We do what we do so that you can forget about it entirely. Because the best bathroom experiences are the ones you can’t remember. For us, it’s okay that no one wants to think about toilet paper. In fact, we take a forgettable experience as a compliment. We humbly accept that our greatest achievement is creating and designing an experience everyone will forget. Quilted Northern. Designed to be Forgotten